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20/20 Vision

20/20 Vision

The Fort Worth Library’s 20/20 Vision is its roadmap for services and facilities for the coming decade. The Plan identifies the kinds of services and materials Fort Worth residents want, and shows where facilities and services are needed. This 20/20 Vision builds on the Fort Worth Library’s 2004 Long Range Services Plan.

The 20/20 Vision Plan was approved by City Council on December 13, 2011.

Consultant Reports

Two consultants helped the Fort Worth Library develop this Plan:

  • Market segmentation data was provided by Buxton Company, Inc. Buxton, a Fort Worth business, is one of the nation’s foremost customer analytics companies. Customer analytics, also known as market segmentation and psychographic analysis, studies customers’ interests, lifestyles, and demographic characteristics to identify the goods and services they’re most interested in. Buxton is also an expert in retail site selection, and developed two market studies to identify the best locations for Fort Worth libraries. Buxton uses the Mosaic® psychographic system, which is used by retailers, businesses, the health care industry, and municipal governments across the country. Buxton’s final report is posted below.
  • Godfrey’s Associates, a company with over 30 years experience in public library planning and facilities, conducted the Facility Study. This is the first comprehensive Fort Worth Library facilities study since 1981. Godfrey’s assessed the physical condition of all library facilities, identifying standards for future library facilities, recommending sustainability goals, recommending alternative library service models, and benchmarking Fort Worth’s facilities against peer libraries around the country. Their full report is posted below.

Market Segmentation: Buxton Company, Inc.

Buxton Library Profiles

Buxton’s library profiles provide a detailed analysis of each library’s trade area and market segments. Profiles also include a discussion of the library’s “non-borrower” segments–those segments in the library’s trade area that do not use the library. Each Profile includes a Score Sheet which indexes that library’s customers’ potential use of various library services against potential use at the other libraries. The Profile also includes basic household demographic data for the library’s trade area.

Facilities Assessment: Godfrey’s Associates

Section One: Peer Library Comparisons

Section Two: Alternative Facility Models

Section Three: Minimum Facility Standards

Section Four: Customer Analytics

Section Five: Current Facilities/Future Needs

Table 5.1 Actual 2010 Building Gross Square Footage vs Recommended

Table 5.2 Infrastructure and Furniture Retrofit Costs

Facility Snapshots: Existing Facilities

Facility Snapshots, developed in the winter of 2010, are a brief overview of Godfrey’s findings and recommendations about each library.

Facility Snapshots: Possible New Facilities/Service Points

Section Six: Recommendations and Implementation

Appendix One: Peer Library Interviews

Appendix Two: Alternative Facility Models

Appendix Three: Facility Standards

Appendix Four: Customer Analytics

Table A4.1 Site Evaluation Tool

Appendix Five: Current Facilities/Future Needs

Table A5.1 Fort Worth Library Shelving Capacities

Table A5.2 Proposed Library Staffing

Table A5.3 Parking Spaces and Branches

Table A5.4 Central Library Parking Options

Table A5.5 Modern Library Factors in Existing Libraries

Physical Assessments by Facility

Physical assessments, conducted in the fall of 2009 and winter of 2010, include descriptions of the building site and architecture. There are brief discussions of the building’s growth potential and technology. The bulk of each assessment is an analysis of the building’s mechanical/engineering/plumbing (MEP) systems, and cost estimates to upgrade these infrastructure elements to current standards.

Appendix 6: Central Library Charrette: Concepts for Reconfiguration

Last updated: Sept. 13, 2013

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