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Fort Worth transit agency rolls out new look, new name

Posted Feb. 28, 2018

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new logo
Trinity Metro's logo is a symbolic trifecta (Trinity) of the community, commerce and future growth, with the name illustrated using three triangles and reversing out the letter M.

If you’re used to thinking of local public transportation as “The T,” think again. The T has a new name and a new look. Now known as Trinity Metro, the agency will be rolling out its new look this spring in advertising, social media and community outreach.

“Locals have known us for 33 years as ‘The T,’ but that name doesn’t fully encompass what we do,” said Trinity Metro CEO/President Paul Ballard. “Our new name and look will provide a fresh, modern approach to represent all of our services, which include the Trinity Railway Express, buses, Molly the Trolley, TEXRail and MITS paratransit. The name also reflects our current and future expansion into other nearby cities.”

The transition comes as Trinity Metro continues to implement its Transit Master Plan, which specifically calls for improved branding.

Scott Mahaffey, Trinity Metro board chair, said the long-anticipated name and logo are coming at the right time.

“Our board and the senior leadership have been working closely together to make major improvements over the last few years,” Mahaffey said. “The timing for this initiative is ideal. We are happy to see it rolled out the same year that we are completing TEXRail.”

Extensive research went into the rebranding and design process — focus groups, surveys and in-person interviews with current riders and non-riders. The rebranding effort was led by J.O. Design, the marketing and design firm for Trinity Metro.

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Canceled City Council Work Session: 3 p.m. June 19, 2018; City Hall, Second Floor, Council Conference Room 290, 200 Texas Street.

Canceled City Council Meeting: 7 p.m. June 19, 2018; City Hall, Second Floor, Council Chambers, 200 Texas Street.

Commerical Board of Adjustment Work Session: 9 a.m. June 20, 2018; Council Conference Room 290, 2nd Floor, City Hall, 200 Texas Street.
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Commercial Board of Adjustment Public Hearing: 10 a.m. June 20, 2018; Council Chambers, 2nd Floor, City Hall, 200 Texas Street.
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Residential Board of Adjustment Work Session: 12:30 p.m. June 20, 2018; Council Conference Room 290, 2nd Floor, City Hall, 200 Texas Street.
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Residential Board of Adjustment Public Hearing: 1:30 p.m. June 20, 2018; Council Chambers, 2nd Floor, City Hall, 200 Texas Street.
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Budget Stakeholder's Meeting: 3 p.m. June 20, 2018; Budget Stakeholder's Meeting, 200 Texas Street, Fort Worth, TX 76102.

Tax Increment Reinvestment Zone Number Nine (Trinity River Vision TIF) Board of Directors: 4 p.m. June 20, 2018; Ideal Works, 2nd Floor Conference Room, 600 Rosedale.
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North Hi Mount Streetlights Project Meeting: 6 p.m. June 20, 2018; University of North Texas Science Center Carl E. Everett Education & Administration Building, Room 291, 3500 Camp Bowie Blvd.

Urban Design Commission Work Session: 9:30 a.m. June 21, 2018; City Hall, second floor, Council Conference Room 290, 200 Texas Street.
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Urban Design Commission Public Hearing: 10 a.m. June 21, 2018; City Hall, second floor, Council Conference Room 290, 200 Texas Street.
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Canceled City of Fort Worth “Monthly Informational Forum for M/WBEs”: 11:30 a.m. June 21, 2018; James E. Guinn Entrepreneurial Campus - Fort Worth Business Assistance Center, 1150 South Freeway.

Community Action Partners Council: 1:30 p.m. June 21, 2018; Fort Worth City Credit Union, First Floor Board Room, 2309 Montgomery Street.
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Fort Worth Housing Solutions Regular Meeting: 5 p.m. June 21, 2018; FWHS Administrative Office Board Room, 1201 East 13th Street.
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Trinity River Public Facility Corporation Special Meeting: 5 p.m. June 21, 2018; FWHS Administrative Office Board Room, 120 East 13th Street.
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North Beach Street Streetlights Project Meeting: 6 p.m. June 21, 2018; Lakeland Street Baptist Church, 3551 cindy Drive.

Ridglea Area Infrastructure Improvements Project Meeting: 6:30 p.m. June 21, 2018; R.D. Evans Community Center, 3242 Lackland Road.

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Fort Worth Housing Solutions Board of Directors - Notice of Possible Quorum: 15th Annual City of Fort Worth Housing Summit: 8:30 a.m. June 23, 2018; Cendera Center, 3600 Benbrook Highway.
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Building Standards Commission Meeting: 9:30 a.m. June 25, 2018; City Hall, second floor, Council Chamber, 200 Texas Street.
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