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Fort Worth transit agency rolls out new look, new name

Posted Feb. 28, 2018

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new logo
Trinity Metro's logo is a symbolic trifecta (Trinity) of the community, commerce and future growth, with the name illustrated using three triangles and reversing out the letter M.

If you’re used to thinking of local public transportation as “The T,” think again. The T has a new name and a new look. Now known as Trinity Metro, the agency will be rolling out its new look this spring in advertising, social media and community outreach.

“Locals have known us for 33 years as ‘The T,’ but that name doesn’t fully encompass what we do,” said Trinity Metro CEO/President Paul Ballard. “Our new name and look will provide a fresh, modern approach to represent all of our services, which include the Trinity Railway Express, buses, Molly the Trolley, TEXRail and MITS paratransit. The name also reflects our current and future expansion into other nearby cities.”

The transition comes as Trinity Metro continues to implement its Transit Master Plan, which specifically calls for improved branding.

Scott Mahaffey, Trinity Metro board chair, said the long-anticipated name and logo are coming at the right time.

“Our board and the senior leadership have been working closely together to make major improvements over the last few years,” Mahaffey said. “The timing for this initiative is ideal. We are happy to see it rolled out the same year that we are completing TEXRail.”

Extensive research went into the rebranding and design process — focus groups, surveys and in-person interviews with current riders and non-riders. The rebranding effort was led by J.O. Design, the marketing and design firm for Trinity Metro.

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Code Rangers: 9 a.m. Dec. 15, 2018; Hazel Harvey Peace Center for Neighborhoods, 818 Missouri Ave.

Mayor Betsy’s Jingle Bike & Ball: 10 a.m. Dec. 15, 2018; Chesapeake Plaza, 100 Pier 1 Plaza.

Trinity Metro Board of Directors: 3:30 p.m. Dec. 17, 2018; Intermodal Transportation Center, Second Floor, Community Room, 1001 Jones Street.
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Disciplinary Appeal of Three-Day Suspension of Roger Ballard: 9 a.m. Dec. 18, 2018; Bob Bolen Public Safety Complex, Classroom #1134, 505 W. Felix Street.
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Deferred Compensation Oversight Committee Special Meeting: 1:30 p.m. Dec. 18, 2018; Fort Worth City Credit Union Board Room, 2309 Montgomery Street.
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Canceled City Council Work Session: 3 p.m. Dec. 18, 2018; City Council Conference Room 290, Second Floor, City Hall, 200 Texas Street.

Christmas Social at Hillside Community Center: 6 p.m. Dec. 18, 2018; Hillside Community Center, 1201 E. Maddox.

Civil Service Commission: 6 p.m. Dec. 18, 2018; Bob Bolen Public Safety Complex Auditorium, 505 W. Felix Street.
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Canceled City Council Meeting: 7 p.m. Dec. 18, 2018; Council Chambers, Second Floor, City Hall, 200 Texas Street.

Commercial Board of Adjustment Work Session: 8:30 a.m. Dec. 19, 2018; City Hall, Second Floor, Council Conference Room 290, 200 Texas Street.
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Commercial Board of Adjustment Public Hearing: 9:30 a.m. Dec. 19, 2018; City Hall, Second Floor, Council Chambers, 200 Texas Street.
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Holiday Breakfast and Bingo at Southwest Community Center: 10 a.m. Dec. 19, 2018; Southwest Community Center, 6300 Welch Ave.

Residential Board of Adjustment Work Session: noon Dec. 19, 2018; City Hall, Second Floor, Council Conference Room 290, 200 Texas Street.
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Residential Board of Adjustment Public Hearing: 1 p.m. Dec. 19, 2018; City Hall, Second Floor, Council Chambers, 200 Texas Street.
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Christmas Social at Southside Community Center: 4 p.m. Dec. 19, 2018; Southside Community Center, 959 E. Rosedale.

Christmas Bingo at Doc Session Community Center: 6 p.m. Dec. 19, 2018; Andrew Doc Session Community Center, 201 S. Sylvania.

Urban Design Commission Work Session: 10 a.m. Dec. 20, 2018; City Hall, Second Floor, Council Conference Room 290, 200 Texas Street.
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Christmas Brunch at MLK Jr. Community Center: 10 a.m. Dec. 20, 2018; MLK Jr. Community Center, 5565 Truman Drive.

Urban Design Commission Public Hearing: 10 a.m. Dec. 20, 2018; City Hall, second floor, Council Conference Room 290 , 200 Texas Street.
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Prairie Lights at Grand Prairie with Southwest Community Center: 4:30 p.m. Dec. 20, 2018; Southwest Community Center, 6300 Welch Ave.

Toy Giveaway at Riverside Community Center: 5 p.m. Dec. 20, 2018; Riverside Community Center, 3700 E. Belknap.

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