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New name, record tourism, destination master plan announced by Visit Fort Worth

Posted March 2, 2018

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The Fort Worth Convention & Visitors Bureau (FWCVB) announced new economic impact numbers for tourism, released a 10-year Destination Master Plan, debuted the “Fort Worth Stories” marketing video series and officially announced its new name, Visit Fort Worth, at its fifth annual meeting.

Visitors are coming to Fort Worth for more reasons than ever before — for conventions and meetings, for sports, music, film, family fun, amazing art and architecture, for weekends and of course for the city’s unique brand of western heritage. To reflect this growth, the FWCVB changed its name to Visit Fort Worth.

The name change keeps in line with the growing number of tourism offices that have moved away from longer names. The legal name will remain the Fort Worth Convention & Visitors Bureau, but customers will know the organization as Visit Fort Worth.

New research shows record growth in visitation, spending and jobs directly related to the Fort Worth tourism and hospitality industry:

  • 9.1 million visitors.
  • $2.4 billion in economic impact.
  • 23,000-plus jobs supported by tourism.
  • $116 million in local tax revenue.
  • $598 tax savings per household saved per year in taxes generated by tourism.

The new 10-year plan is a blueprint for ensuring Fort Worth is a must-visit city. The goal of the plan is to increase economic impact for tourism, create more jobs and raise the city’s profile to make Fort Worth even more competitive. The plan calls for action in five key areas:

  • Enhance visitor experiences.
  • Strengthen messaging about Fort Worth.
  • Grow visitor facility needs, a headquarter hotel and the Fort Worth Convention Center.
  • Support transportation to increase connectivity.
  • Collaboration with the City of Fort Worth, chambers of commerce and other strategic partners.

The Fort Worth Story

The meeting’s theme, “The Fort Worth Story,” paid homage to the rich history of the city and its future. Attendees were encouraged to take selfies in scenes representing districts across the city as they entered.

A video series commissioned by Visit Fort Worth, called “Fort Worth Stories,” featuring locals from various industries and organizations debuted at the meeting. The series highlights some of the unique individuals who make Fort Worth a diverse, creative and unique community to visit, work and live.

The videos will be used in Visit Fort Worth advertising, presentations and promotional efforts in domestic and international markets. View the full series.

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Historic and Cultural Landmarks Commission Work Session: 12:30 p.m. Dec. 10, 2018; City Council Conference Room 290, Second Floor, City Hall, 200 Texas Street.
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Historic and Cultural Landmarks Commission Public Hearing: 2 p.m. Dec. 10, 2018; City Council Chambers, Second Floor, City Hall, 200 Texas Street.
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Trinity Metro Commuter Rail Committee: 3:30 p.m. Dec. 10, 2018; Intermodal Transportation Center, Second Floor, Community Room, 1001 Jones Street.
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Trinity Metro Planning, Operations & Marketing Committee: 4 p.m. Dec. 10, 2018; Intermodal Transportation Center, Second Floor, Community Room, 1001 Jones Street.
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Trinity Metro Finance & Audit Committee: 4:30 p.m. Dec. 10, 2018; Intermodal Transportation Center, Second Floor, Community Room, 1001 Jones Street.
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Art Commission: 5:30 p.m. Dec. 10, 2018; Fort Worth Community Arts Center, 1300 Gendy Street.
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Montgomery Street Project Meeting: 6 p.m. Dec. 10, 2018; University of North Texas Health Science Center Medical Education & Training Building, 1000 Montgomery St Room 124N.

Trinity Metro Public Hearing for Proposed New Route : noon Dec. 11, 2018; Intermodal Transportation Center, Second Floor, Community Room, 1001 Jones Street.
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Canceled Audit Committee: 1 p.m. Dec. 11, 2018; City Council Conference Room 290, Second Floor, City Hall, 200 Texas Street.

Canceled Infrastructure & Transportation Committee: 2 p.m. Dec. 11, 2018; City Council Conference Room 290, Second Floor, City Hall, 200 Texas Street.

Legislative and Intergovernmental Affairs Committee: 2:30 p.m. Dec. 11, 2018; City Hall, second floor, City Council Conference Room 290, 200 Texas Street.
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City Council Work Session: 3 p.m. Dec. 11, 2018; City Council Conference Room 290, Second Floor, City Hall, 200 Texas Street.
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City Council Meeting: 7 p.m. Dec. 11, 2018; Council Chambers, Second Floor, City Hall, 200 Texas Street.
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Notice of Public Hearing - Prairie Dog Park: 7 p.m. Dec. 11, 2018; City Council Chambers, Second Floor, City Hall, 200 Texas Street.
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Notice of Public Hearing - Forest Park: 7 p.m. Dec. 11, 2018; City Council Chambers, Second Floor, City Hall, 200 Texas Street.
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Notice of Public Hearing - Trinity Park: 7 p.m. Dec. 11, 2018; City Council Chambers, Second Floor, City Hall , 200 Texas Street.
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Workforce Solutions of Tarrant County Board of Directors: 9 a.m. Dec. 12, 2018; The Amon Carter Center at Lena Pope, 3200 Sanguinet Street.
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Zoning Commission Work Session: 11:30 a.m. Dec. 12, 2018; City Hall, Second Floor, Council Conference Room 290, 200 Texas Street.
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Zoning Commission Public Hearing: 1 p.m. Dec. 12, 2018; City Hall, Second Floor, Council Chambers, 200 Texas Street.
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Fort Worth Professional Fire Fighters Association Collective Bargaining Negotiations: 1 p.m. Dec. 12, 2018; IAFF Local 440 Office, 3855 Tulsa Way.
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Wholesale Water and Wastewater Advisory Committee: 2:30 p.m. Dec. 12, 2018; Rolling Hills Water Treatment Plant, 2500 SE Loop 820.
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Park and Recreation Advisory Board: 4 p.m. Dec. 12, 2018; Fort Worth Botanic Garden, Deborah Beggs Moncrief Garden Center, 3220 Botanic Garden Boulevard.
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Stormwater Management Public Meeting Early Flood Warning System Grant: 6 p.m. Dec. 12, 2018; Hazel Harvey Peace Center for Neighborhoods, 818 Missouri Ave, Room 105.

City's Consolidated Annual Performance and Evaluation Report (CAPER) Public Hearing: 6 p.m. Dec. 12, 2018; Fort Worth City Hall, 200 Texas Street - City Council Conference Room 290.

Community Development Council: 6:15 p.m. Dec. 12, 2018; City Council Conference Room 290, Second Floor, City Hall, 200 Texas Street.
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Tarrant County Adult Education & Literacy Consortium Meeting: 9:30 a.m. Dec. 13, 2018; Workforce Development Board Offices, Suite 600, Large Conference Room, 1230 S. University Drive.
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Holiday Party at Handley Meadowbrook: 10 a.m. Dec. 13, 2018; Handley Meadowbrook Community Center, 6201 Beaty St.

Mayors Committee on Persons with Disabilities: 10 a.m. Dec. 13, 2018; Hazel Harvey Peace Center for Neighborhoods, Room 201 A B, 818 Missouri Avenue.
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Holiday Senior Pancake Breakfast at Greenbriar: 10 a.m. Dec. 13, 2018; Greenbriar Community Center, 5200 Hemphill.

Regional Transportation Council : 1 p.m. Dec. 13, 2018; North Central Texas Council of Governments, First Floor, Transportation Council Room, 616 Six Flags Drive, Arlington, TX 76011.
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Community Action Partners Council: 1:30 p.m. Dec. 13, 2018; Fort Worth City Credit Union, First Floor, Board Room, 2309 Montgomery Street.
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Fort Worth Housing Solutions Board of Commissioners: 5 p.m. Dec. 13, 2018; FWHS Administrative Office Board Room, 1201 East 13th Street.
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Intersection Improvements Basswood at U.S. 377 and Kroger Drive at U.S. 377 Project Meeting: 6 p.m. Dec. 13, 2018; Alliance United Methodist Church, 7904 Park Vista Blvd.

Minority and Women Business Enterprise Advisory Committee: 11:30 a.m. Dec. 14, 2018; James E. Guinn Building, First Floor, Pharma Fab Conference Room #116, 1150 South Freeway.
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Holiday Movie Night at North Tri: 6 p.m. Dec. 14, 2018; North Tri-Ethnic Community Center, 2950 Roosevelt Ave.

Code Rangers: 9 a.m. Dec. 15, 2018; Hazel Harvey Peace Center for Neighborhoods, 818 Missouri Ave.

Rolling Town Hall: 10 a.m. Dec. 15, 2018; Chesapeake Plaza, 100 Pier 1 Plaza.

View the full city calendar and current meetings.