The Fort Worth Convention & Visitors Bureau (FWCVB) announced new economic impact numbers for tourism, released a 10-year Destination Master Plan, debuted the “Fort Worth Stories” marketing video series and officially announced its new name, Visit Fort Worth, at its fifth annual meeting.
Visitors are coming to Fort Worth for more reasons than ever before — for conventions and meetings, for sports, music, film, family fun, amazing art and architecture, for weekends and of course for the city’s unique brand of western heritage. To reflect this growth, the FWCVB changed its name to Visit Fort Worth.
The name change keeps in line with the growing number of tourism offices that have moved away from longer names. The legal name will remain the Fort Worth Convention & Visitors Bureau, but customers will know the organization as Visit Fort Worth.
New research shows record growth in visitation, spending and jobs directly related to the Fort Worth tourism and hospitality industry:
- 9.1 million visitors.
- $2.4 billion in economic impact.
- 23,000-plus jobs supported by tourism.
- $116 million in local tax revenue.
- $598 tax savings per household saved per year in taxes generated by tourism.
The new 10-year plan is a blueprint for ensuring Fort Worth is a must-visit city. The goal of the plan is to increase economic impact for tourism, create more jobs and raise the city’s profile to make Fort Worth even more competitive. The plan calls for action in five key areas:
- Enhance visitor experiences.
- Strengthen messaging about Fort Worth.
- Grow visitor facility needs, a headquarter hotel and the Fort Worth Convention Center.
- Support transportation to increase connectivity.
- Collaboration with the City of Fort Worth, chambers of commerce and other strategic partners.
The Fort Worth Story
The meeting’s theme, “The Fort Worth Story,” paid homage to the rich history of the city and its future. Attendees were encouraged to take selfies in scenes representing districts across the city as they entered.
A video series commissioned by Visit Fort Worth, called “Fort Worth Stories,” featuring locals from various industries and organizations debuted at the meeting. The series highlights some of the unique individuals who make Fort Worth a diverse, creative and unique community to visit, work and live.
The videos will be used in Visit Fort Worth advertising, presentations and promotional efforts in domestic and international markets. View the full series.
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Six Points Urban Village Streetscape Project Meeting: 6 p.m. March 22, 2018; Riverside Baptist Church, 3101 Race St.
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Tarrant County Probation Job Fair at Sycamore Community Center: 10 a.m. March 23, 2018; Sycamore Community Center, 2525 E. Rosedale.
Easter Eggstravaganza for Teens at R.D. Evans Community Center: 8 p.m. March 23, 2018; R.D. Evans Community Center, 3242 Lackland Rd..
John T White Sidewalks Project Meeting: 10 a.m. March 24, 2018; Bridgewood Church of Christ, 6516 Brentwood Stair Road.
Spring Carnival at Chisholm Trail Community Center: 10 a.m. March 24, 2018; Chisholm Trail Community Center, 4936 McPherson Blvd.
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Easter Eggstravaganza at Hillside Community Center: noon March 24, 2018; Hillside Community Center, 1201 E. Maddox Ave.
Building Standards Commission Pre-Meeting: 9 a.m. March 26, 2018; City Hall, Second Floor, City Council Conference Room 290, 200 Texas Street.
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Building Standards Commission Meeting: 9:30 a.m. March 26, 2018; City Hall, Second Floor, City Council Chamber, 200 Texas Street.
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Trinity Metro Board of Directors Meeting: 3:30 p.m. March 26, 2018; Intermodal Transportation Center, Second Floor, Community Room, 1001 Jones Street.
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Near Southside Infrastructure Improvements Project Meeting: 6 p.m. March 26, 2018; Broadway Baptist Church, 305 W. Broadway Ave.
Active Transportation Plan Public Meeting: 6 p.m. March 26, 2018; Western Hills United Methodist Church, 2820 Laredo Drive.
Overton Woods Drainage Improvements Project Meeting: 6 p.m. March 26, 2018; Arborlawn United Methodist Church Sanctuary, 5001 Briarhaven Road.
City Council Work Session: 3 p.m. March 27, 2018; City Hall, Second Floor, Council Conference Room 290, 200 Texas Street.
Active Transportation Plan Public Meeting: 6 p.m. March 27, 2018; Tarrant County College Opportunity Center, 5901 Fitzhugh Ave.
City Council Meeting: 7 p.m. March 27, 2018; City Hall, Second Floor, Council Chambers, 200 Texas Street.
Metropolitan Area EMS Authority D/B/A Medstar Mobile Healthcare Board of Directors Meeting: 10 a.m. March 28, 2018; Medstar Mobile Healthcare, 2900 Alta Mere Dr.
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