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New name, record tourism, destination master plan announced by Visit Fort Worth

Posted March 2, 2018

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The Fort Worth Convention & Visitors Bureau (FWCVB) announced new economic impact numbers for tourism, released a 10-year Destination Master Plan, debuted the “Fort Worth Stories” marketing video series and officially announced its new name, Visit Fort Worth, at its fifth annual meeting.

Visitors are coming to Fort Worth for more reasons than ever before — for conventions and meetings, for sports, music, film, family fun, amazing art and architecture, for weekends and of course for the city’s unique brand of western heritage. To reflect this growth, the FWCVB changed its name to Visit Fort Worth.

The name change keeps in line with the growing number of tourism offices that have moved away from longer names. The legal name will remain the Fort Worth Convention & Visitors Bureau, but customers will know the organization as Visit Fort Worth.

New research shows record growth in visitation, spending and jobs directly related to the Fort Worth tourism and hospitality industry:

  • 9.1 million visitors.
  • $2.4 billion in economic impact.
  • 23,000-plus jobs supported by tourism.
  • $116 million in local tax revenue.
  • $598 tax savings per household saved per year in taxes generated by tourism.

The new 10-year plan is a blueprint for ensuring Fort Worth is a must-visit city. The goal of the plan is to increase economic impact for tourism, create more jobs and raise the city’s profile to make Fort Worth even more competitive. The plan calls for action in five key areas:

  • Enhance visitor experiences.
  • Strengthen messaging about Fort Worth.
  • Grow visitor facility needs, a headquarter hotel and the Fort Worth Convention Center.
  • Support transportation to increase connectivity.
  • Collaboration with the City of Fort Worth, chambers of commerce and other strategic partners.

The Fort Worth Story

The meeting’s theme, “The Fort Worth Story,” paid homage to the rich history of the city and its future. Attendees were encouraged to take selfies in scenes representing districts across the city as they entered.

A video series commissioned by Visit Fort Worth, called “Fort Worth Stories,” featuring locals from various industries and organizations debuted at the meeting. The series highlights some of the unique individuals who make Fort Worth a diverse, creative and unique community to visit, work and live.

The videos will be used in Visit Fort Worth advertising, presentations and promotional efforts in domestic and international markets. View the full series.

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Calendar

Canceled Walking Town Hall: 9 a.m. March 23, 2019; Diamond Hill Community Center, 1701 NE 36th St, Fort Worth, TX 76106.

Spring Carnival at Chisholm Trail Community Center: 10 a.m. March 23, 2019; Chisholm Trail Community Center, 4936 McPherson Blvd.

Worth Heights Field Trip - The Star in Frisco: 2 p.m. March 23, 2019; Worth Heights Community Center, 3551 New York Ave.

Rolling Town Hall: 3 p.m. March 24, 2019; Orthopedic and Sports Medicine Institute, 2901 Acme Brick Plaza.

Building Standards Commissions Pre-Meeting: 9 a.m. March 25, 2019; City Hall, second floor, City Council Confrenece Room 290, 200 Texas Street.
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Building Standards Commission Meeting: 9:30 a.m. March 25, 2019; City Hall, second floor, City Council Conference Room 290, 200 Texas Street.
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Trinity Metro Board of Directors Meeting: 3:30 p.m. March 25, 2019; Intermodal Transportation Center, Second Floor Conference Room, 1001 Jones Street, Fort Worth, Texas 76102.
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Loving Avenue Channel Improvements Project Meeting: 6 p.m. March 25, 2019; Diamond Hill Community Center, 1701 N.E. 36th St.

Stop Six / Rosedale Area Sewer Improvements Project Meeting: 6 p.m. March 25, 2019; Ebenezer Missionary Baptist Church, 1901 Amanda Ave.

City Council Work Session: 3 p.m. March 26, 2019; City Council Conference Room 290, Second Floor, City Hall, 200 Texas Street.
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City Council Meeting: 7 p.m. March 26, 2019; City Council Chambers, Second Floor, City Hall, 200 Texas Street.
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Metropolitan Area EMS Authority: 10 a.m. March 27, 2019; MedStar Mobile Healthcare, 2900 Alta Mere Drive, Fort Worth, Texas 76116.
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City Plan Commission Work Session: noon March 27, 2019; City Hall, Second Floor, City Council Conference Room 290, 200 Texas Street.
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City Plan Commission Public Hearing: 1:30 p.m. March 27, 2019; City Hall, Second Floor, City Council Chambers, 200 Texas Street.
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Park & Recreation Advisory Board: 4 p.m. March 27, 2019; Fort Worth Botanic Garden, Deborah Beggs Moncrief Garden Center, 3220 Botanic Garden Boulevard, Fort Worth, Texas 76107.
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Bonnie Brae Improvements Project Meeting: 6 p.m. March 27, 2019; Bonnie Brae Elementary, 3504 Kimbo Road.

Tarrant County Adult Education & Literacy Consortium Meeting: 9:30 a.m. March 28, 2019; Workforce Development Board Office, Large Conference Room, 1320 South University Drive, Suite 600.
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Water and Wastewater Capital Improvements Plan Citizens Advisory Committee: noon March 28, 2019; Fort Worth City Credit Union, 2309 Montgomery Street, Fort Worth, Texas 76107.
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WORKSHOP: Code Compliance 101: 6:30 p.m. March 28, 2019; Northside Community Center, 1100 NW 18th St.

View the full city calendar and current meetings.