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Will Rogers Memorial Center gets a new logo

Posted April 3, 2018

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New logo for Will Rogers Memorial Center
The new logo was created by Ray Gallegos with Utility Design Co.

Will Rogers Memorial Center has a new logo that features its most notable structure: Pioneer Tower.

“While we love the western heritage of Fort Worth’s Molly logo, we needed to develop a better sense of identity for Will Rogers Memorial Center,” said Kirk Slaughter, Fort Worth’s director of public events. “Will Rogers Memorial Center has become one of the most significant equestrian event centers in the world, and since we are marketing to and competing for the top equine events from across the U.S., we feel it is important and the right time to create a better sense of visual identity with a new logo and rebranding.”

The architecture, history and Art Deco style were fundamental features in developing the new logo, and since Pioneer Tower is Will Rogers Memorial Center’s most notable structure, it made sense to feature it in the new mark.

Ray Gallegos with Utility Design Co. created the new mark and logo.

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Tarrant County Adult Education & Literacy Consortium Meeting: 9:30 a.m. Dec. 13, 2018; Workforce Development Board Offices, Suite 600, Large Conference Room, 1230 S. University Drive.
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Holiday Party at Handley Meadowbrook Community Center: 10 a.m. Dec. 13, 2018; Handley Meadowbrook Community Center, 6201 Beaty St.

Mayors Committee on Persons with Disabilities: 10 a.m. Dec. 13, 2018; Hazel Harvey Peace Center for Neighborhoods, Room 201 A B, 818 Missouri Avenue.
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Holiday Senior Pancake Breakfast at Greenbriar Community Center: 10 a.m. Dec. 13, 2018; Greenbriar Community Center, 5200 Hemphill.

Regional Transportation Council : 1 p.m. Dec. 13, 2018; North Central Texas Council of Governments, First Floor, Transportation Council Room, 616 Six Flags Drive, Arlington, TX 76011.
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Community Action Partners Council: 1:30 p.m. Dec. 13, 2018; Fort Worth City Credit Union, First Floor, Board Room, 2309 Montgomery Street.
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Fort Worth Housing Solutions Board of Commissioners: 5 p.m. Dec. 13, 2018; FWHS Administrative Office Board Room, 1201 East 13th Street.
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Intersection Improvements Basswood at U.S. 377 and Kroger Drive at U.S. 377 Project Meeting: 6 p.m. Dec. 13, 2018; Alliance United Methodist Church, 7904 Park Vista Blvd.

Minority and Women Business Enterprise Advisory Committee: 11:30 a.m. Dec. 14, 2018; James E. Guinn Building, First Floor, Pharma Fab Conference Room #116, 1150 South Freeway.
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Holiday Movie Night at North Tri Community Center: 6 p.m. Dec. 14, 2018; North Tri-Ethnic Community Center, 2950 Roosevelt Ave.

Code Rangers: 9 a.m. Dec. 15, 2018; Hazel Harvey Peace Center for Neighborhoods, 818 Missouri Ave.

Mayor Betsy’s Jingle Bike & Ball: 10 a.m. Dec. 15, 2018; Chesapeake Plaza, 100 Pier 1 Plaza.

Trinity Metro Board of Directors: 3:30 p.m. Dec. 17, 2018; Intermodal Transportation Center, Second Floor, Community Room, 1001 Jones Street.
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Disciplinary Appeal of Three-Day Suspension of Roger Ballard: 9 a.m. Dec. 18, 2018; Bob Bolen Public Safety Complex, Classroom #1134, 505 W. Felix Street.
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Deferred Compensation Oversight Committee Special Meeting: 1:30 p.m. Dec. 18, 2018; Fort Worth City Credit Union Board Room, 2309 Montgomery Street.
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Canceled City Council Work Session: 3 p.m. Dec. 18, 2018; City Council Conference Room 290, Second Floor, City Hall, 200 Texas Street.

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