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Will Rogers Memorial Center gets a new logo

Posted April 3, 2018

New logo for Will Rogers Memorial Center
The new logo was created by Ray Gallegos with Utility Design Co.

Will Rogers Memorial Center has a new logo that features its most notable structure: Pioneer Tower.

“While we love the western heritage of Fort Worth’s Molly logo, we needed to develop a better sense of identity for Will Rogers Memorial Center,” said Kirk Slaughter, Fort Worth’s director of public events. “Will Rogers Memorial Center has become one of the most significant equestrian event centers in the world, and since we are marketing to and competing for the top equine events from across the U.S., we feel it is important and the right time to create a better sense of visual identity with a new logo and rebranding.”

The architecture, history and Art Deco style were fundamental features in developing the new logo, and since Pioneer Tower is Will Rogers Memorial Center’s most notable structure, it made sense to feature it in the new mark.

Ray Gallegos with Utility Design Co. created the new mark and logo.

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PeopleSpring Networking Luncheon: 11:30 a.m. April 20, 2018; James E. Guinn Entrepreneurial Campus, IDEA Works FW, 600 E. Rosedale St.
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Minority and Women Business Enterprise Advisory Committee: 11:30 a.m. April 20, 2018; James E. Guinn Building, 1st Floor, PharmaFab Conference Room 116, 1150 South Freeway.
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Crud Cruiser Mobile Waste Collection: 9 a.m. April 21, 2018; Casino Beach Park , 7451 Watercress Drive.

Walking or Caffeinated Town Hall: 10 a.m. April 21, 2018; To be determined.

Crud Cruiser Mobile Waste Collection: noon April 21, 2018; Diamond Hill Community Center , 1701 NE 36th St.

Building Standards Commission Pre-Meeting: 9 a.m. April 23, 2018; City Hall, Second Floor, Council Conference Room 290, 200 Texas Street.
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Building Standards Commission Public Hearing: 9:30 a.m. April 23, 2018; City Hall, Second Floor, Council Chambers, 200 Texas Ave.
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Trinity Metro Board of Directors: 3:30 p.m. April 23, 2018; Intermodal Transportation Center, 2nd Floor, Community Room, 1001 Jones Street.
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Kimbo Road Project Meeting: 6 p.m. April 23, 2018; Bonnie Brae Elementary, 3504 Kimbo Road.

2018 Bond Meeting: 6:30 p.m. April 23, 2018; UCC Polytechnic Center, 3100 Avenue I.

Summerfield Maintence Project Meeting: 6:30 p.m. April 23, 2018; Summerglen Library, 4205 Basswood Blvd.

Race and Culture Leadership Training: 9 a.m. April 24, 2018; Bob Bolen Public Safety Complex, Multipurpose Room, 501 West Felix Street.
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Disciplinary Appeal of the Termination of Jesse Puga: 9 a.m. April 24, 2018; City Hall Annex, 6th Floor, Training Room 623, 908 Monroe Street.
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Canceled City Council Work Session: 3 p.m. April 24, 2018; City Hall, Second Floor, Council Conference Room 290, 200 Texas Street.

Trinity Metro Notice of Public Hearing: 6 p.m. April 24, 2018; Dunbar High School Auditorium, 5700 Ramey Avenue.
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Canceled City Council Meeting: 7 p.m. April 24, 2018; City Hall, Second Floor, Council Chambers, 200 Texas Street.

City Plan Commission Work Session: noon April 25, 2018; City Hall, Second Floor, Council Conference Room 290, 200 Texas Street.
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Capital Improvements Advisory Committee for Transportation Impact Fees: 1:30 p.m. April 25, 2018; City Hall, 2nd floor, City Council Chambers, 200 Texas Street.
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City Plan Commission Public Hearing: 1:30 p.m. April 25, 2018; City Hall, Second Floor, Council Chambers, 200 Texas Street.
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Trinity Metro Notice of Public Hearing: 6 p.m. April 25, 2018; Tarrant County College South Campus, SSTU, Room 2201, 5301 Campus Drive.
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Rolling Town Hall: 6 p.m. April 25, 2018; Berney Park, 6316 Rosemont Avenue.

Community Development Council Special Called Meeting: 6:15 p.m. April 25, 2018; City Hall, 2nd floor, City Council Conference Room 290, 200 Texas Street.
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