Home > News

Simmons Bank signs naming rights deal for plaza at Dickies Arena

Posted Oct. 11, 2019

Archived Content Information and links provided may no longer be accurate.
view of Dickies Arena and the new plaza
Newly-named Simmons Bank Plaza is a spectacular place to hang out before shows with great views of the Will Rogers campus and the downtown skyline.

Trail Drive Management Corp. (TDMC), the not-for-profit operating entity of Dickies Arena, and the Fort Worth Stock Show & Rodeo announced a new partnership with Simmons Bank. The financial institution will become the official banking partner and naming rights holder for the Simmons Bank Plaza and Simmons Bank Pavilion at Dickies Arena, as well as a major sponsor of the Fort Worth Stock Show & Rodeo.

The Simmons Bank Plaza, located on the east side of Dickies Arena, can accommodate up to 3,000 guests and will host a number of events throughout the year, including pre-event parties and fan festivals. Additionally, the Simmons Bank Plaza will become the new home to the Fort Worth Stock Show & Rodeo’s Bud Light Roadhouse, a live music venue, as well as The Corkyard, a new destination where Stock Show guests can enjoy a wide selection of award-winning wines served by the glass.

“The Simmons Bank Plaza provides another layer of entertainment for guests coming to Dickies Arena,” said Matt Homan, president and general manager of TDMC. “The plaza will be home to activities before and after many of our major events, and it offers one of the best views of downtown Fort Worth. We are excited to have Simmons Bank as one of our founding partners, and we look forward to working together to create incredible community experiences.”

Dickies Arena will bring a wide variety of programming to Fort Worth, including major concerts, family shows, sporting events and community events. Beginning in 2020, Dickies Arena will be the home to the Fort Worth Stock Show rodeo performances. The $540 million project will complement the current Will Rogers Memorial Coliseum, which will continue to serve as a major equestrian show arena.

Dickies Arena will host a ribbon cutting ceremony and community open house Oct. 26 to formally welcome the community into the world-class arena.

Get articles like this in your inbox. Subscribe to City News.

City News

Calendar

QuickBooks Online Version Series: Part 1 of 6: 9 a.m. July 13, 2020; Online.
Register for this event »

QuickBooks Online Version Series: Part 2 of 6: 2 p.m. July 13, 2020; Online.
Register for this event »

Historic and Cultural Landmarks Commission Public Hearing: 2 p.m. July 13, 2020; WebEx.
View the agenda »
Register for this event »

City of Fort Worth Art Commission Special Called Meeting: 5 p.m. July 13, 2020; WebEx.
View the agenda »
Register for this event »

After the Pandemic: How to Buy and Sell a Business: 6 p.m. July 13, 2020; Online.
Register for this event »

10 Steps to Build Your Brand on Instagram : 12:30 p.m. July 14, 2020; Online.
Register for this event »

Canceled City Council Work Session: 3 p.m. July 14, 2020; City Council Conference Room 290, 2nd Floor, City Hall, 200 Texas St.

Plant Combos and Companions: 6 p.m. July 14, 2020; Online Event.
Register for this event »

Certification Training for Minority and Women-Owned Business Enterprises: 6 p.m. July 14, 2020; Fort Worth Business Assistance Center, 1150 South Freeway.
Register for this event »

Canceled City Council Meeting: 7 p.m. July 14, 2020; City Council Chambers, 2nd Floor, City Hall, 200 Texas St.

QuickBooks Online Version Series: Part 3 of 6: 9 a.m. July 15, 2020; Online.
Register for this event »

5 Key Actions to Growing Your Sales : 9 a.m. July 15, 2020; Online.
Register for this event »

Commercial and Residential Boards of Adjustment Public Hearing: 10 a.m. July 15, 2020; WebEx.
View the agenda »
Register for this event »

Emergency Physicians Advisory Board: 1 p.m. July 15, 2020; Virtual.
View the agenda »

QuickBooks Online Version Series: Part 4 of 6: 2 p.m. July 15, 2020; Online.
Register for this event »

Neighborhood Services Public Hearing: 5:30 p.m. July 15, 2020; WebEx video conference.
Register for this event »

Public Hearing Regarding the 2020-2021 Annual Action Plan: 5:30 p.m. July 15, 2020; WebEx.
View the agenda »
Register for this event »

Crime-Free Multi-Housing Workshop (Refresher): 9 a.m. July 16, 2020; East Division Head-Quarters, 1100 Nashville.

Urban Design Commission Public Hearing: 10 a.m. July 16, 2020; WebEx.
View the agenda »
Register for this event »

Prototyping to Prove Your Product: 1:30 p.m. July 16, 2020; Online.
Register for this event »

What You Should Know for Pricing in Today’s Economy: 6 p.m. July 16, 2020; Online.
Register for this event »

QuickBooks Online Version Series: Part 5 of 6: 9 a.m. July 17, 2020; Online.
Register for this event »

QuickBooks Online Version Series: Part 6 of 6: 2 p.m. July 17, 2020; Online.
Register for this event »

View the full city calendar and current meetings.