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Simmons Bank signs naming rights deal for plaza at Dickies Arena

Posted Oct. 11, 2019

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view of Dickies Arena and the new plaza
Newly-named Simmons Bank Plaza is a spectacular place to hang out before shows with great views of the Will Rogers campus and the downtown skyline.

Trail Drive Management Corp. (TDMC), the not-for-profit operating entity of Dickies Arena, and the Fort Worth Stock Show & Rodeo announced a new partnership with Simmons Bank. The financial institution will become the official banking partner and naming rights holder for the Simmons Bank Plaza and Simmons Bank Pavilion at Dickies Arena, as well as a major sponsor of the Fort Worth Stock Show & Rodeo.

The Simmons Bank Plaza, located on the east side of Dickies Arena, can accommodate up to 3,000 guests and will host a number of events throughout the year, including pre-event parties and fan festivals. Additionally, the Simmons Bank Plaza will become the new home to the Fort Worth Stock Show & Rodeo’s Bud Light Roadhouse, a live music venue, as well as The Corkyard, a new destination where Stock Show guests can enjoy a wide selection of award-winning wines served by the glass.

“The Simmons Bank Plaza provides another layer of entertainment for guests coming to Dickies Arena,” said Matt Homan, president and general manager of TDMC. “The plaza will be home to activities before and after many of our major events, and it offers one of the best views of downtown Fort Worth. We are excited to have Simmons Bank as one of our founding partners, and we look forward to working together to create incredible community experiences.”

Dickies Arena will bring a wide variety of programming to Fort Worth, including major concerts, family shows, sporting events and community events. Beginning in 2020, Dickies Arena will be the home to the Fort Worth Stock Show rodeo performances. The $540 million project will complement the current Will Rogers Memorial Coliseum, which will continue to serve as a major equestrian show arena.

Dickies Arena will host a ribbon cutting ceremony and community open house Oct. 26 to formally welcome the community into the world-class arena.

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