Home > News

DFW selected as first region to receive investments under beverage industry's Every Bottle Back initiative

Posted Feb. 14, 2020

hand throwing a plastic bottle into a recycle container
The Every Bottle Back initiative will increase access to recycling and educate resdients about what is and isn't recyclable.

DFW will be the first region in which investments under the Every Bottle Back initiative help increase the collection of 100% recyclable plastic bottles.

Launched by the American Beverage Association, Every Bottle Back is a coalition that joins The Coca-Cola Co., Keurig Dr Pepper and PepsiCo with environmental and sustainability leaders World Wildlife Fund, Closed Loop Partners and The Recycling Partnership. Competitors in the beverage industry and environmental and sustainability advocates have come together to support the circular plastics economy by reinforcing to consumers the value of 100% recyclable plastic bottles and caps and ensuring they don’t end up as waste in oceans, rivers or landfills.

Every Bottle Back will invest in collection, recycling and processing systems in the Dallas-Fort Worth area. The initiative seeks to reduce the use of new plastic by increasing the amount of valuable plastic bottles that are reclaimed, recycled and remade into new bottles. The effort includes partnering with local government and community leaders to help educate consumers on how to recycle better and decrease recycling contamination.

Regional efforts will include partnerships with:

  • The City of Fort Worth, where outreach and educational materials on how to recycle and cut down on contamination of recyclable materials will be available to residents in more than 232,000 homes.
  • The North Central Texas Council of Governments, where a campaign called “Know What to Throw” educates residents across 230 communities about how to decrease contamination of valuable recyclable materials.
  • The Balcones Material Recovery Facility, where Every Bottle Back will invest $2 million to upgrade the facility, including state-of-the-art technology such as optical sorters, machinery with artificial intelligence and robotic arms that separate recyclable plastics.
  • Multifamily housing complexes in DFW, where approximately 50,000 residents will benefit from expanded recycling access.

“These are the kind of innovative solutions needed to overcome big environmental challenges and protect our planet for future generations,” said Fort Worth Mayor Betsy Price. “When Fort Worth families go the extra mile to participate in curbside recycling, they deserve to feel confident that their efforts are making a difference, and we are committed to putting that information at your fingertips. Equally important, we are committed to making sure that the systems we build now will promote sustainable growth for decades to come.”

Overall, nearly $3 million will be invested in the Dallas-Fort Worth metroplex as part of the Every Bottle Back initiative.

To learn about recycling in Fort Worth, visit the solidwaste page.

Get articles like this in your inbox. Subscribe to City News.

City News

Calendar

Library to host free Orchestra concert: 2 p.m. Feb. 23, 2020; Fort Worth Public Library, 500 W. 3rd Street.

Building Standards Commission Pre-Meeting: 9 a.m. Feb. 24, 2020; City Council Conference Room 290, 2nd Floor, City Hall, 200 Texas St.
View the agenda »

Building Standards Commission Meeting: 9:30 a.m. Feb. 24, 2020; City Council Chamber, 2nd Floor, City Hall, 200 Texas St.
View the agenda »

Trinity Metro Board of Directors Meeting: 3:30 p.m. Feb. 24, 2020; Fort Worth Central Station, Downtown Fort Worth, 2nd Floor Community Room, 1001 Jones St.
View the agenda »

Altamesa Boulevard Sidewalks Project Meeting: 6 p.m. Feb. 24, 2020; Southwest Community Center, 6300 Welch Ave.

Canceled Disciplinary Appeal of Two-Day Suspension of Timothy Fornash: 9 a.m. Feb. 25, 2020; Fort Worth Botanic Gardens, Camellia Room, 3220 Botanic Garden Blvd.
View the agenda »

Meet and Confer Negotiations between the City of Fort Worth and Fort Worth Police Officers Association: 2 p.m. Feb. 25, 2020; Bob Boen Public Safety Complex, Police Training Classroom No. 1135, 505 W Felix St.
View the agenda »

Canceled City Council Work Session: 3 p.m. Feb. 25, 2020; City Council Conference Room 290, 2nd Floor, City Hall, 200 Texas St.

Donnelly Avenue & Sanguinet Street Sidewalks Project Meeting: 6 p.m. Feb. 25, 2020; Amon Carter Center at Lena Pope, 3200 Sanguinet St.

Canceled City Council Meeting: 7 p.m. Feb. 25, 2020; City Council Chambers, 2nd Floor, City Hall, 200 Texas St.

Warrant Forgiveness: 9 a.m. Feb. 26, 2020; Boys & Girls Club, 3123 Avenue G..

Fort Worth Sports Authority, Inc. Board Meeting: 10 a.m. Feb. 26, 2020; Fort Worth Convention Center, Executive Board Room, 1201 Houston St.
View the agenda »

Metropolitan Area EMS Authority DBA MedStar Mobile Healthcare Board of Directors: 10 a.m. Feb. 26, 2020; MedStar Mobile Healthcare, 2900 Alta Mere Drive.
View the agenda »

City Plan Commission Work Session: noon Feb. 26, 2020; City Council Conference Room 290, 2nd Floor, City Hall, 200 Texas St.
View the agenda »

City Plan Commission Public Hearing: 1:30 p.m. Feb. 26, 2020; City Council Chambers, 2nd Floor, City Hall, 200 Texas St.
View the agenda »

Park and Recreation Advisory Board Work Session: 3 p.m. Feb. 26, 2020; Deborah Beggs Moncrief Garden Center, Fort Worth Botanic Garden, 3220 Botanic Ganden Blvd.
View the agenda »

Park and Recreation Advisory Board Meeting: 4 p.m. Feb. 26, 2020; Deborah Beggs Moncrief Garden Center, Fort Worth Botanic Garden, 3220 Botanic Garden Blvd.
View the agenda »

Beach & Basswood Intersection Improvements Project Meeting: 6 p.m. Feb. 26, 2020; Summerglen Library, 4205 Basswood Blvd.

Warrant Forgiveness : 9 a.m. Feb. 27, 2020; Como Community Center, 4660 Horne St.

The Regional Transportation Council Meeting: 10 a.m. Feb. 27, 2020; The Transportation Council Room, 1st Floor, North Central Texas Council of Governments, 616 Six Flags Drive, Arlington, TX 76011.
View the agenda »

Marine Creek Ranch Park Project Meeting: 6 p.m. Feb. 27, 2020; Parkview Elementary School, 6225 Crystal Lake Drive.

Deferred Compensation Oversight Committee: 9 a.m. Feb. 28, 2020; Fort Worth Credit Union Board Room, 2309 Montgomery St.
View the agenda »

View the full city calendar and current meetings.