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DFW selected as first region to receive investments under beverage industry's Every Bottle Back initiative

Posted Feb. 14, 2020

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hand throwing a plastic bottle into a recycle container
The Every Bottle Back initiative will increase access to recycling and educate resdients about what is and isn't recyclable.

DFW will be the first region in which investments under the Every Bottle Back initiative help increase the collection of 100% recyclable plastic bottles.

Launched by the American Beverage Association, Every Bottle Back is a coalition that joins The Coca-Cola Co., Keurig Dr Pepper and PepsiCo with environmental and sustainability leaders World Wildlife Fund, Closed Loop Partners and The Recycling Partnership. Competitors in the beverage industry and environmental and sustainability advocates have come together to support the circular plastics economy by reinforcing to consumers the value of 100% recyclable plastic bottles and caps and ensuring they don’t end up as waste in oceans, rivers or landfills.

Every Bottle Back will invest in collection, recycling and processing systems in the Dallas-Fort Worth area. The initiative seeks to reduce the use of new plastic by increasing the amount of valuable plastic bottles that are reclaimed, recycled and remade into new bottles. The effort includes partnering with local government and community leaders to help educate consumers on how to recycle better and decrease recycling contamination.

Regional efforts will include partnerships with:

  • The City of Fort Worth, where outreach and educational materials on how to recycle and cut down on contamination of recyclable materials will be available to residents in more than 232,000 homes.
  • The North Central Texas Council of Governments, where a campaign called “Know What to Throw” educates residents across 230 communities about how to decrease contamination of valuable recyclable materials.
  • The Balcones Material Recovery Facility, where Every Bottle Back will invest $2 million to upgrade the facility, including state-of-the-art technology such as optical sorters, machinery with artificial intelligence and robotic arms that separate recyclable plastics.
  • Multifamily housing complexes in DFW, where approximately 50,000 residents will benefit from expanded recycling access.

“These are the kind of innovative solutions needed to overcome big environmental challenges and protect our planet for future generations,” said Fort Worth Mayor Betsy Price. “When Fort Worth families go the extra mile to participate in curbside recycling, they deserve to feel confident that their efforts are making a difference, and we are committed to putting that information at your fingertips. Equally important, we are committed to making sure that the systems we build now will promote sustainable growth for decades to come.”

Overall, nearly $3 million will be invested in the Dallas-Fort Worth metroplex as part of the Every Bottle Back initiative.

To learn about recycling in Fort Worth, visit the solidwaste page.

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