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UNT Health Science Center reveals new brand identity

Posted Feb. 20, 2020

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sign in front of building
The new logo emphasizes the letters 'hsc' and features a new color scheme.

UNT Health Science Center is celebrating its 50th anniversary with a new brand identity and logo that emphasizes its commitment to Fort Worth and innovative spirit for the next 50 years.

“This is a transformative moment for the Health Science Center,” UNTHSC President Dr. Michael R. Williams said. “The new visual identity honors five decades of improving health in Fort Worth and allows us to better tell the story of our innovative, entrepreneurial institution that is defining and producing the providers of the future.”

The university partnered with higher education branding expert Carnegie-Dartlet to audit its previous brand and discovered that the prominent use of UNT in the logo caused considerable confusion about whether the school’s location was in Fort Worth or Denton.

After gathering input from faculty, staff, students and community members, a new logo was created emphasizing the letters “hsc” and featuring a new vibrant color scheme and stylized version of the compass rose, which symbolizes the university’s commitment to its values.

The Health Science Center was founded in 1970 as the Texas College of Osteopathic Medicine by three Fort Worth physicians determined to help deliver high-quality health care in Fort Worth. Since then, the health science center has grown to six schools training future physicians, physician assistants, physical therapists, pharmacists, public health professionals and scientists to work together as a high-performing team.

More recently, the Health Science Center embarked on an ambitious campaign to instill a mindset of innovation and entrepreneurship in students and faculty in all six schools. Last year, the Health Science Center incorporated entrepreneurship courses into its curriculums and teamed with Fort Worth venture capital firm Bios Partners to create an Entrepreneur-in-Residence program to assist with technology commercialization and entrepreneurship.

UNT Health Science Center is located on 33 acres in the heart of Fort Worth’s Cultural District.

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