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New campaign promotes reopening responsibly

Posted May 27, 2020

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campaign promotional graphic

Restaurants, cultural attractions and businesses of any kind can promote healthy best practices with a new promotional campaign launching this week. When they make the voluntary commitment online, they receive a graphics toolkit featuring the badge “Fort Worth: Re-open Responsibly.”

The campaign was created by Visit Fort Worth in partnership with the Fort Worth Chamber of Commerce, the Fort Worth Metropolitan Black Chamber of Commerce, the Fort Worth Hispanic Chamber of Commerce and the City of Fort Worth. Restaurants, hotels and cultural institutions provided input.

“We wanted to create a way for business to show they were reopening the right way. Building confidence through best practices is essential to moving forward,” said Bob Jameson, president and CEO of Visit Fort Worth. “The campaign demonstrates the positive intent of our community.”

The campaign asks businesses to make a voluntary commitment to follow best practices in preventing the spread of disease to the best of their ability. These steps reflect guidelines set forth by Gov. Greg Abbott and the City of Fort Worth Committee on Reopening:

  • Promote social distancing.
  • Provide hand sanitizer.
  • Promote handwashing.
  • Clean regularly at the highest standards possible.
  • Take employee temperatures when they arrive.
  • Offer contactless payment.
  • Promote use of face coverings.
  • Follow state and local reopening guidelines.

As business reopens, Visit Fort Worth is also reminding the public: “Y’all Get Ready.”

The campaign shows why Fort Worth offers the freedom to roam and find art, dining and architecture in beautiful outdoor settings appropriate for social distancing.

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