The City of Fort Worth’s Public Events Department (PED) oversees the operations of downtown’s City-owned Fort Worth Convention Center through the City's Culture & Tourism special fund, which also provides for the operations of Visit Fort Worth and services the debt on the City-owned, privately managed Dickies Arena.
PED also manages the Office of Outdoor Events and oversees capital projects for the City-owned Will Rogers Memorial Center, which is privately managed by Gendy Street Management Corporation.
These three event facilities welcome more than 4 million visitors each year for conventions, sporting events, concerts, national equestrian and livestock events, consumer shows and corporate and social events.
Office of Outdoor Events
Any outdoor gathering on public or private property that attracts more than 500 attendees, requires a street to be closed, sells food or beverages, or uses tents, stages, bleachers, fireworks, open flames or portable toilets requires a permit through the Office of Outdoor Events. Learn more here»
Parking
Venue Taxes
As part of the funding for the City's share of Dickies Arena, the Fort Worth City Council adopted three venue taxes in June 2017 to be assessed for all events taking place at Will Rogers Memorial Center and Dickies Arena. The taxes were approved by voters in a Nov. 4, 2014 election. These venue taxes include an Admissions (ticket) Tax, Parking Tax and a Livestock Facility Use Tax. The adopted rules and reporting forms are available to download below.
Cynthia Sanchez Serrano
Director
Cynthia Sanchez Serrano, CEM, CVP, is a 20-year veteran of public event management leading Phase 2 of the Fort Worth Convention Center’s $701 million expansion and modernization project. She previously served as Deputy Director, Assistant Director and Operations Manager, and holds an M.S. from TCU and a B.A. from UTA.